Multibase vs Intercom
Comparing knowledge base capabilities, pricing models, white-label support, and AI features. Both platforms serve different needs — here's an honest breakdown.
Multibase includes white-label multi-brand portals on every paid plan from $49/mo, while Intercom reserves multi-brand white-label for its top Expert plan at $132/seat (entry Essential is $29/seat).
Comparaison des fonctionnalités
| Fonctionnalité | Multibase | Intercom |
|---|---|---|
| Primary product | Knowledge base platform | Customer messaging + KB |
| Multi-brand portals | ✅ 1–unlimited, any plan | ⚠️ Up to 100, Expert tier only |
| White-label | ✅ All paid plans ($49+) | ⚠️ Paid tiers (top tier $132/seat) |
| Custom CSS | ✅ Per portal | ❌ |
| Custom domain | ✅ All paid plans | ✅ Pro+ |
| AI answers | ✅ Included (flat rate) | ✅ Fin ($0.99 per outcome) |
| Pricing model | ✅ Flat, admins included per tier | ❌ Per-seat |
| Content editor | Tiptap (block editor) | Basic WYSIWYG |
| Multilingual | ✅ AI-assisted translation | ✅ Manual only |
| Analytics | ✅ All paid plans | ⚠️ Limited on lower tiers |
| Live chat | ❌ Not a messaging tool | ✅ Core feature |
| Ticketing | ❌ | ✅ |
Comparaison des tarifs
| Scénario | Multibase | Intercom |
|---|---|---|
| 1 editor, 1 portal (white-label) | $49/mo | $132/mo (Expert, 1 seat) |
| 2 editors, 3 portals (white-label) | $49/mo | $264/mo (Expert, 2 seats) |
| 5 editors, 10 portals (white-label) | $149/mo | $660/mo (Expert, 5 seats) |
| AI (1,000 queries/mo) | $0 (included in Growth) | $990/mo extra |
| Adding 1 more editor | $0 | $132/mo (Expert seat) |
Tarifs exacts à octobre 2026. Source : Tarifs Intercom.
Les points forts de Multibase
Multi-brand from one account
Write once, publish to any portal. No content duplication across brands.
White-label without enterprise pricing
Full brand removal from $49/month. Intercom's multi-brand white-label lives on its top Expert plan at $132/seat, entry Essential starts at $29/seat.
Predictable AI costs
Flat-rate AI queries included. No per-outcome billing surprises.
Flat pricing, no per-seat fees
A right-sized admin count is included per tier. No per-seat charges that scale with your team.
Les points forts de Intercom
Full customer messaging suite
Intercom includes live chat, bots, ticketing, and product tours. Multibase is KB-only.
Larger ecosystem
Intercom has a mature app marketplace, more integrations, and a larger community.
Established brand
Intercom is a well-known, trusted platform with years of enterprise track record.
Le verdict
If you need a full customer messaging platform with live chat, bots, and ticketing — Intercom is the better choice. But if your primary need is a knowledge base, especially for multiple brands, Intercom's per-seat pricing on its top Expert tier makes multi-brand white-label 3–5× more expensive than Multibase for the same KB functionality.
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